American Mustangs —
Import, Support & Connection
My work with American Mustangs intentionally differs from the so-called Mustang Makeover approach. The focus is not on quick results or showmanship, but on the long-term development of a trusting relationship between horse and human.
For the purposes of this website, I often use the term "Mustang" to refer to the free-ranging wild horses of North America, including populations found in the United States, Canada, and Mexico, although "Mustang" is not a breed but a commonly used term for feral horses living in the wild.
Ride the Brand is internationally shaped. Experience and influences from North America, Germany, and Portugal come together to form a holistic, horse-centered program.
I guide Mustangs and their people without time pressure or performance expectations. Every Mustang carries its own story and sensitivity — and that is acknowledged and respected.
My approach is designed for people who are willing to take responsibility and walk an individual path with their Mustang — creating a calm, sustainable, and respectful partnership.
Horsemanship Beyond the Mustang Makeover Mindset












"Ride the Brand stands for openness and diversity – and clearly against right-wing ideologies."
