My name is Karin Finney. Individuality and authenticity shape my life, and my horse plays a special role in it. 

Although I live in Germany, my heart belongs to the wide, open desert landscapes of Arizona, where my main residence is.

Ride the Brand was started from my experience of bringing my own mustang from the USA to Germany. 

I dedicate myself to supporting new buyers in selecting and importing their mustang to Europe to avoid misinformation and uninformed purchases.

My goal is a transparent and well-organized import process with individual support, away from the Mustang hype. My experiences have given me the organizational skills and creativity to develop innovative solutions. Honesty is important to me in every area.

I am fortunate to be surrounded by a team of passionate and talented people who share my vision. Together, we make your dream of buying a mustang come true with efficiency and care.