American Mustang Horses
Import, Support & Connection
Horsemanship Beyond the Mustang Makeover Mindset
My work with American Mustang horses intentionally differs from the so-called Mustang Makeover approach. Rather than focusing on quick results, competition, or showmanship, I believe in building a lasting partnership based on trust, understanding, and mutual respect between horse and human.
Throughout this website, the term Mustang refers to the free-ranging American Mustang horses of North America. Although commonly known as Mustangs, they are not a breed but free-roaming horses shaped by natural selection and generations of life in the wild.
Ride the Brand brings together experience from North America, Germany, and Portugal to create a holistic, horse-centered approach to American Mustang training, import, and horsemanship. Every Mustang carries its own story, sensitivity, and character, and each deserves to be understood and respected as an individual.
I guide both Mustangs and their people without time pressure or performance expectations. My approach is for those who are willing to take responsibility, develop a deeper understanding of their horse, and build a calm, sustainable partnership founded on trust, patience, and genuine connection.















"Ride the Brand stands for openness and diversity – and clearly against right-wing ideologies."
