Ride the Brand Mustangs for Sale
Step by Step to a Real Mustang
A true American Mustang is far more than just a horse; it carries with it a story of freedom, survival, and a unique heritage. The decision to give a Mustang a home in Europe should therefore be carefully considered and based on knowledge, understanding, and responsibility.
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Mustang Facts
What is a real Mustang?
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Mustang or Wildie
Is there a difference?
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Ride the Brand
What makes us different!
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FAQ
Answers to the most frequently asked questions about buying a Mustang.
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Inquiry
What horse are you looking for?
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Consulting
A no-obligation call to get to know you and understand your expectations and goals.
From the wild to you and what you should know
Here you’ll learn what makes a true American wild horse, what it takes to adopt a Mustang, including the responsibilities and costs involved and why we consciously choose a different approach:
Individual. Horse by horse. Person by person.
🪶 Before You Buy a Mustang
Take a moment to think. The decision to bring a Mustang to Europe is something extraordinary, but it also comes with great responsibility and significant costs that you should not expect to recover. Before taking this step, there are some important questions you should answer honestly for yourself. I am not going to ask you these questions.
What is a real Mustang, and what do you know about the horse’s history?
Has the horse you may be paying a considerable amount of money for actually lived as a wild horse on the range? How long did it live in the wild? When was it captured, and at what age? How old is it today? Where does it live now? Is it healthy?
Not every horse referred to as a Mustang has spent several years living freely as part of a wild herd. That is why it is worth looking closely and learning as much as possible about the individual history of the horse.
Why does it have to be a Mustang?
What fascinates you about these horses? Could you fall just as much in love with a domestic horse already here in Europe and give that horse a home? Why do you want to import a Mustang from the United States, and what do you know about Mustang Makeover projects in Germany? Do you know Mustangs and their owners who are already living in Europe? Have you spoken with them about their experiences, the particular challenges they have faced, and what everyday life with these horses is really like?
Are you prepared for the long-term responsibility?
Do you understand a Mustang’s needs when it comes to appropriate living conditions, health, and long-term care, as well as the ongoing costs involved? They suffer both emotionally and physically when they are deprived of contact with other horses and life within a herd. They need generous space, social interaction with other horses, and living conditions that reflect their origins and natural needs, not confinement to a small paddock or a stall. They do not need you, they need their horse companions, good hay, fresh water and space all year around.
Can you take on the financial and personal responsibility for this horse for many years, possibly decades? Can you afford veterinary care if your horse becomes ill? Mustangs are not automatically perfectly healthy. Like any other horse, they can develop health problems or suffer injuries.
And what happens if your circumstances change and one day you can no longer keep your horse? An imported Mustang may only be rehomed in Europe for a fraction of what you originally spent. The substantial costs of purchasing, training, transportation, importation, and care should therefore not be viewed as an investment you can expect to recover later.
Buying a Mustang and importing it to Europe is, financially speaking, like buying a brand-new car: by the time it leaves the sales lot and arrives with you, its resale value is already significantly lower than the total amount you have invested.
No. The idea that Mustangs need to be imported to Europe in order to give them a good life or to “save” them creates a misleading picture.
In the United States, there is a large community of dedicated Mustang advocates, trainers, and adopters who care deeply about these horses and bring considerable experience and passion to their work. Many Mustangs find homes there with generous space, social contact with other horses, and living conditions that can reflect their origins and natural needs.
Of course, there are challenges in the United States as well, and not every Mustang immediately finds the right person. But transporting a horse across the Atlantic is not automatically the better solution, and living in Europe does not automatically mean better welfare.
So before deciding to import a Mustang, don’t just ask yourself: “Do I want a Mustang?”Also ask: “Why, and is this truly the best choice for this horse?”